Strategic Marketing Leadership
Marketing is most effective when strategy, execution and measurement work together. Promise Consulting Group helps startups and emerging businesses establish priorities, improve performance and create a clear path for sustainable growth.

Whether you need support with a specific marketing channel or broader leadership across your entire marketing function, we provide the expertise and structure to help move your business forward.

Marketing Strategy & Growth Planning
Develop marketing strategies aligned with your business objectives, customer needs and growth goals.

Services include:
Marketing strategy development • Growth planning and prioritization • Budget planning and allocation • Competitive analysis • KPI development and reporting frameworks

Customer Acquisition
Build and optimize programs that attract, convert and acquire new customers.

Services include:
Paid search (Google Ads) • Paid social (Meta and other platforms) • Search engine optimization (SEO) • Affiliate marketing • Lead generation • Conversion optimization • Acquisition funnel analysis

CRM & Customer Retention
Strengthen customer relationships and improve long-term value through lifecycle marketing and retention initiatives.

Services include:
Email marketing strategy • Customer journey development • Lifecycle marketing • Retention programs • Customer segmentation • Marketing automation • Retargeting programs

Partnerships & Business Development
Develop strategic relationships that create awareness, drive growth and generate revenue.

Services include:
Partnership strategy • Affiliate and referral programs • Business development • Co-marketing initiatives • Revenue-generating partnerships • Strategic alliance management

Marketing Operations & Performance Management
Create efficient systems, processes and reporting structures that support scalable growth.

Services include:
Marketing operations • Process optimization • Reporting and analytics • Attribution and measurement • Project management • Team coordination • Vendor management

Brand, Content & Communications
Develop consistent messaging and content that supports customer acquisition, engagement and retention.

Services include:
Brand positioning • Messaging development • Content strategy • Blog and newsletter programs • Public relations support • Organic social media strategy • Community engagement

E-commerce Marketing Support
Support growth across e-commerce platforms through marketing, promotions and operational improvements.

Services include:
Shopify management • BigCommerce management • Promotional planning • Merchandising support • Customer acquisition programs • Retention initiatives • Performance optimization

​

⸻

Flexible Engagement Models
Every business has different needs. Engagements may range from short-term projects and strategic consulting to ongoing marketing leadership and execution support.

Whether you need guidance for a specific initiative or ongoing support across multiple marketing functions, we'll work together to identify the right approach for your business.